About Us

the inside scoop


It all started on a rock wall at Caddo Magnet High School in Shreveport, Louisiana…..

We met our sophomore year in gym class, literally on a rock wall.  Climbing provides many metaphors that have proven useful and relevant throughout our marriage and career.  We learned trust, communication, and hard work toward a goal.  You cannot climb a wall if you don’t trust your belay partner.

Despite a detour (Keith spent one year at Hampton Sydney College) we both ended up at Arizona State University.

Everything is big out west, including the adventures!  We set off on our Marine Corps adventures in 2001 where our many moves continued to shape our outlook on the outdoors.  From Florida to Washington, North Carolina, and Virginia we played from coast to coast.

After years of moving around the country with the Marine Corps, we set roots in Fredericksburg, Virginia and opened River Rock Outfitter in November 2014.  We are a proud veteran, family owned, specialty outdoor retailer.  Our flagship store is located on the Rappahannock River in the heart of Downtown Fredericksburg.

Our shop has a natural look and feel, unassuming and accessible to all levels of outdoor enthusiasts.  We have walls of specialty gear for outdoor activities; however, our story starts and ends with our first-hand experience.  Our knowledgeable staff athletes and instructors are the life blood of our shop.  Our staff are tested athletes, certified professionals, and true gear nerds.  Their knowledge and experience inspire adventure and make the inaccessible feel within reach.

We are a traditional, community based specialty outdoor retailer.  We are dedicated to fostering community with in-store events, providing demo opportunities to test before you buy, and local outdoor adventures.  Our goal is to provide you a specialty retail showroom that is a destination and a center point for outdoor enthusiasts.

In May 2016, we opened a satellite livery service at Hope Springs Marina in Stafford, Virginia.  We are excited to offer our paddling services wherever business takes us.  From the Rappahannock to the Potomac and points in any direction, we offer a true outdoor experience.