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What's happening in our outdoor community and around the shop
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We’ve Moved!

We’ve Moved!

...but don't worry, we didn't go far. We are now located at 215 William Street, in the heart of Downtown Fredericksburg! Shop hours: 10-7 Monday - Saturday 11-4 Sunday You've got to see the new space to believe it. Come on by and check us...

Nature Journaling: See the Outdoors in a New Way

Nature Journaling: See the Outdoors in a New Way

The winter is officially behind us and spring has thrown open its arms leaving us all itching to get outdoors. While we plan our grand adventures, long hikes, camp-outs, or kayak trips, it’s good to remember that we don’t always have to go far to have a great escape....

2017-2018 Kayak Models

2017-2018 Kayak Models

This is a great time to get a great deal on a top-of-the-line, American-made kayak! Below are the brands and models we have available. Dagger, Zydeco 9.0 - ONLY 1 left Dagger, Zydeco 11.0 Dagger, Axis 10.5 Dagger, Katana 9.7 - ONLY 1 left Used Dagger Mamba 8.1 and 8.6...

The Things We Learned

The Things We Learned

Recently, my husband and I got a chance to check off one of our summer bucket list items: kayak camping! This was a first for us both and, as expected, we learned a lot. So, we compiled a list to share with anyone else eager to give kayak camping a try. Pay attention...

Spring Kayak Delivery

Spring Kayak Delivery

Kayaks are coming...and we are ready!  When the kayaks arrive it signals to the shop that spring is on it's way and soon summer fun on the river.  We are pretty excited about the kayaks this year.  We continue to hone our skills and curate the best gear for our...

2017-2018 Kayak Models

Used Kayak Sale!

We have several kayaks or stand-up paddle boards on sale with various adventure histories!  All the gear is from American-made brands with the perfect design and structure for our waterways.  This is a great opportunity to get your hands on a kayak or stand-up paddle...

River Rock Outfitter XP Academy

River Rock Outfitter XP Academy

XP stands for experience and what better way to host an academy then to promise an EXPERIENCE!  Life is entirely too short not to experience it! Our experiences are centered on adventures.  We want to get you outside, rock your comfort zone, and challenge you with...

Loyalty Program

Loyalty Program

You asked for it and we are delivering! On November 24th, we started our River Rock Outfitter Loyalty Program. You can sign-up at the shop with no hassle, no cards, and no points to keep track of.  Your loyalty dollars will accumulate in our point of sales system and...

Get the Gear!

Get the Gear!

One stop shop to GET YOUR GEAR! Big adventures, small adventures, and everyday adventures are what we are all about. We carry gear from nearly 70 outdoor brands including top-industry leaders like Patagonia, North Face, Osprey, Gregory, Marmot, and Outdoor Research....

What We Have Learned

What We Have Learned

Wow – 3 years!  No college class or life experience could have prepared us for this stage in business.  It’s an odd place to be.  You are no longer brand new but you are not considered experienced. In white water terms – we have the gear, we watched the training...